We all make mistakes, but when it comes to mistakes in marketing and advertising, they can literally cost you. In this two-part column, we’ll review 18…
marketing
We are living in an Internet-driven age. Most people read the news, do their shopping, and even watch movies and TV online. As a result of this thriving trend, no one searches in newspapers or phone books when they’re looking for a product or service; instead,…
When I considered devoting this month’s column to the topic of marketing a counseling practice, my first thought was that I’ve covered this topic before (last time in 2016) and what could really have changed between now and then? As I reviewed…
