By: Dr. Mike

Dr. Mike — Fri, 15 Sep 2017 01:13:33 +0000

I would agree with points made about the “habit-based” basis of anticipated sales, even at a price point probably $950 above its value (for a “phone”) and requiring buy-in to the notion that a “telephone” is something needing upgrading every year or two. To me, the paradigm of computer upgrades and softwares has been totally subverted (by manufacturing/marketing) so that now it’s “devices and apps” and the next frontier seems focused on convincing people they want to see cinematic movies, “television”, etc., on tiny screens rather than “bigger the better” (I-Max, plasma) screens. Sort of ruins serious photography too, but I digress.

“Smart” analysis I’ve heard/read similarly posits that it’s a hard-core Apple-or-nothing group who will go for the luxury items, obviously those of a more affluent group, covering the likely fewer sales, but at this bloated price. Or… OTOH, some say “you get what you pay for” and forget about phones (which, as Jimmy Fallon said the other day, “nobody uses except your parents”) and think about all the bling and all the bells and whistles. IMHO probably the biggest tech advance is the overlaying of AR (augmented reality) – I guess because so many just loved Pokemon Go. 😉 I’m a huge advocate of using AR/VR/AI as tools, but also a huge proponent of mindfulness as opposed to mindless immersion in the small screen 24/7.

So there you have it. Will this psychologist “line up” to fork over $1000 for a computer toy with small screen and parenthetically able to make “phone” calls or text? Not likely. Will many others? We’ll see.

Comments on: Who Will Be Getting in Line to Buy the New iPhone X? A Psychologist Weighs In

By: Dr. Mike